BrandCo Paris to host one day only event in Tokyo on November 23

BrandCo Paris, a globally recognized leader in the secondhand luxury market, is bringing a taste of Parisian luxury to Tokyo for a special, one-day event. On Saturday, November 23, visitors will have the opportunity to explore a carefully curated selection of pre-loved luxury items, authenticated and resold by BrandCo’s team of experts. This event promises a unique shopping experience where attendees can discover rare, high-end accessories while contributing to sustainable fashion.

A Legacy of Buying and Reselling Secondhand Luxury

For over 15 years, BrandCo Paris has specialized in buying and reselling secondhand luxury accessories, including bags, wallets and jewelry. Founded by brothers Nathan and Baptiste in 2006, the brand has built a reputation for sourcing and reselling items from the world’s most prestigious luxury fashion houses, such as Dior, Chanel, Louis Vuitton and Yves Saint Laurent. Unlike typical fashion brands that sell original goods, BrandCo’s expertise lies in finding pre-loved treasures and giving them a new life.

Each item in BrandCo’s inventory is authenticated by a team of professionals, ensuring that only the highest quality pieces reach customers. The brand’s focus on secondhand luxury caters to individuals who value quality, craftsmanship and sustainability. By promoting the reuse of luxury goods, BrandCo plays a vital role in reducing waste and supporting a circular economy in the fashion world.

The Authentication Process: Ensuring Quality and Trust

At BrandCo Paris, authenticity is of utmost importance. Every product undergoes a meticulous authentication process to guarantee its genuineness and excellent condition. The process begins with a careful selection of items that meet the brand’s strict quality standards. Once selected, these pieces are examined using advanced techniques by BrandCo’s in-house experts, who have years of experience in the luxury sector. The team is also supported by independent specialists to ensure thorough verification.

Each product sold by BrandCo comes with a certificate of authenticity, offering customers peace of mind and confidence in their purchase. The brand’s dedication to quality and trust is what sets it apart, making it a leader in the highly competitive secondhand luxury market.

Tokyo: The Start of a New Relationship

The upcoming event at MIL 2nd, Jingumae on November 23 marks BrandCo Paris’s first official engagement with the Japanese market. Tokyoites will have the chance to discover approximately 150 pre-loved luxury pieces, including handbags, wallets and accessories from some of the most iconic fashion houses. This event offers a unique opportunity to explore BrandCo’s selection of secondhand luxury items, all authenticated and ready for new owners.

Beyond just a shopping event, attendees will have the chance to engage with BrandCo’s team of luxury and vintage enthusiasts. They can learn more about the history and value behind each piece, while also gaining insight into the benefits of buying pre-loved luxury goods. For those looking to downsize their collections, the event will also offer the option to sell their own secondhand luxury items to BrandCo, making it a two-way exchange for fashion lovers.

As BrandCo’s spokesperson explains: “We’re thrilled to bring a curated selection of our most loved secondhand pieces to Tokyo. This is more than just a sales event — it’s an opportunity to connect with Tokyo’s luxury enthusiasts and introduce them to the timeless appeal of secondhand treasures.”

What to Expect on November 23 

Whether you’re a long-time fan of luxury fashion or new to the world of pre-loved luxury, this event is open to all — no invitation required. Mark your calendars for this one day only event and experience the allure of Parisian luxury right here in Tokyo. This event is not just about shopping — it’s about making meaningful connections with like-minded individuals who appreciate the value of secondhand luxury. Don’t miss the chance to bring home a piece of fashion history, while supporting a brand that prioritizes sustainability, authenticity and quality.

Visitors can also take part in a special treasures hunt by trying to find hidden items priced at 1,000 yen only, which will be concealed throughout the event day among the displayed selection.

Event Details:

• Date: Saturday, November 23
• Location: MIL 2nd, Jingumae 2F, 4−25−29 Jingumae, Shibuya Ward, Tokyo 〒150-0001 (MIL 2nd 〒150-0001 東京都渋谷区神宮前4-25-29 2F)
• Time: 11 a.m. to 7 p.m.
• Admission: This will be an open event, so no invitations are required.