Is Father’s Day starting to get a little more attention as a holiday?
Not if you check some social media. In an expletive-filled post on TikTok and X, rapper Plies, best known for his collaborations with T-Pain and DJ Khaled on hits “Shawty” and “I'm So Hood,” complains about how Father’s Day on Sunday carries about as much clout as Groundhog Day, saying it might as well be removed from the calendar.
“ The disrespect to Father’s Day is real ” declares a separate Reddit post, which adds, “We get it, fathers aren’t important to corporations, but damn, can’t I at least get some free donuts or chicken strips?”
Perhaps Shake Shack’s buy one Double ShackBurger get a second one free in stores and on its app through Monday doesn’t count? Or Wendy’s buy one get one free deal on premium sandwiches through its app on Sunday? Or Burger King’s buy one get one free deals on Whoppers through the app?
It’s true the offers aren’t quite as broad as on Mother’s Day.
But the spending disparity with Mother's Day may be narrowing, according to the National Retail Federation and Prosper Insights & Analytics. The organizations forecast that a record-breaking $24 billion will be spent on Father’s Day this year, surpassing the previous mark of $22.9 billion in 2023. They say consumers plan to spend an average of $199.38 on their dads and father figures this year.
Of course, that still pales in comparison to this year's $259.04 average planned for moms, which totals about $34.1 billion, or $10.1 billion more than Father’s Day spending. That is a 21% smaller gap than the $12.8 billion difference there was between Mother’s Day and Father’s Day spending in 2023.
Other studies disagree, though. RetailMeNot forecasts a $25 drop in spending for dads this year, down to about $232 per shopper, while moms get an average of $360 per shopper, up $43 this year.
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6 Comments
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Wasabi
Why would you need to "respect" a commercial and artificial day?
Negative Nancy
I think as men are more and more active in the their children's lives, it is nice to see that it is being recognized. I dislike commercial/artificial days, but as a very active participant in my child's life, it is nice to be shown some recognition. In my case, a smile and hug, a beautiful hand-made thank-you card and a big bottle of pepsi. It made my day.
Daninthepan
A slap in the face to single mums all across the globe.
Speed
What's you talking about, Willis? I got a cool 1,500 T-shirt for Daddy's Day!
Blacklabel
Nah it’s still all about Moms and that’s ok.
kaimycahl
Let me see from October the start of the commercial season to December are the three most most in which money is spent during the entire year. From January to October people are trying to pay for the debt that they accumulated during that time. In between you have man made commercial celebrations Valentines day etc, then the cycle repeats itself. I know in the US people spend money on Halloween, then thanksgiving and the mother of them all Xmas they go broke, and cry from January until April hoping they would get a nice tax return to pay that debt off only to max out the plastic again, Its all a Commercial ruse and now they are trying to figure out a way to get money from fathers day!!! Why not just have parents day and call it?